Spinning Dreams Cambodia – Documentary Film Trailer
In 2011, the National Youth Council of Singapore (NYC Singapore) embarked on a project with Gone Adventurin’ with the vision to promote interaction among youth in the ASEAN member countries and greater awareness of the region internationally. NYC Singapore wanted to bring together the vibrant cultures in ASEAN together through dynamic collaboration of the region’s youth and thereby build a community of caring societies. Gone Adventurin’ was selected to develop a project to translate this vision into a compelling, vivid and inspiring narrative.
Gone Adventurin’ first understood NYC Singapore’s values and objectives. We also understood the target demographics that they wanted to reach out to and engage, then finalised the project’s objectives. We then created a custom-designed branded content project – Spinning Dreams Cambodia, based on a cycling adventure across Indochina which involved youth from various countries across ASEAN as well as from other countries.
The adventure took the cyclists through breathtaking landscapes across the length of Vietnam and Cambodia on a journey from bustling cities, through green paddy fields, across wide river deltas, over narrow village roads and through ancient towns, all to raise awareness and support of sustainable social development.
Well off the well-worn tourist routes, the cyclists visited various communities deep in the Mekong delta and experienced the inspiring cultures and life-changing stories like that of an old lady whose family got lost and separated during the war four decades ago, mothers who work in the social enterprise Carpets for Communities, and a brilliant teenager who invented a mechanical device from scrap materials and earned a scholarship to study engineering.
The entire expedition was turned into branded media content in the form of Spinning Dreams Cambodia, a 45-minute broadcast-quality documentary film as well as a 3-minute film trailer targeted towards the NYC Singapore’s target demographic – young working professionals in Singapore and other ASEAN countries.
We then facilitated documentary film screenings and worked with NYC Singapore to maximise the outreach of the branded content through specific content marketing channels.
Spinning Dreams Cambodia enabled NYC Singapore to authentically promote its vision of interaction among youth in the ASEAN member countries and greater awareness of the region internationally. The film was screened in 10 cities across various countries such as Singapore, Cambodia, Australia, the Netherlands and created 20+ media impressions in online and traditional print media. The Singapore premiere was held at the Australian High Commission in Singapore.
The newsworthiness of the content enabled S$0 spend on media buying. The events and media content raised critical awareness and more than S$60,000 for Carpets for Communities and enabled the social enterprise to create more solutions to tackle social challenges in Cambodia.
“You have a great story to tell. And you’ve told it really well through the documentary film. The story of the socially disenfranchised need passionate story‐tellers and advocates like you guys! Keep it up!”
- Jedidiah Tan, Assistant Director, National Youth Council Singapore