Cycle on Ceylon: Spirit of The Journey – Documentary Film Trailer

In 2012, B.P. de Silva Holdings, Singapore’s oldest family-run business, approached Gone Adventurin’ with a unique set of challenges. Their objective: to use the occasion of their 140th anniversary to strengthen their external stakeholder engagement, enhance brand identity by communicating brand story and their heritage, maximise ROI on brand marketing spend, increase employee pride and give back to and support communities in Sri Lanka, a country critical to their heritage and future growth.