We enabled Unilever Comfort One Rinse to raise awareness about water scarcity amongst general public and engage everyday people to change their behaviour to save water.
This was done by creating inspiring & engaging stories of water heroes in their local communities in Vietnam. This helped to build brand preference and sales and create a movement of water ambassadors amongst youth who will continue to drive change through education and water saving projects
Ministry of Natural Resources & Environment Vietnam, Vietnamese Youth & Women Unions, Hanoi University of Natural Sciences
Crowdsourcing water saving ideas, showcasing stories of local water heroes, partnering with local government and NGOs to drive brand preference and sales