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DESIGN FOR AN EVOLVING COMPANY

THE GONE ADVENTURIN’ LOGO DEVELPOMENT


Design is more than just looking beautiful. It’s a process which captures not only your story, but the meaning behind it. That’s why, when we needed to re-design the Gone Adventurin’ experience, we chose to work with the GRAMM duo.

The Design Story

Mike and I officially started our creative studio GRAMM in February 2014, not long before Jacqui got us involved with the Gone Adventurin’ project.

It all started when we had a coffee with her, and she described what GA has become and what it stands for. With all that energy and positive thinking, we really wanted to work with her and the team to give a new face to GA.


This initial input has been fundamental for us to really understand the core of GA, where and how they started, where they are going and their needs. It is the initial step to understanding the uniqueness of the company.

We wanted to design a logo that really gave GA a fresh and inspiring look and reflected what they are achieving today. A logo that could last, and that could change with the company as it has been rapidly evolving.

Our Pinterest Development

We researched, looked around, and saved images, inspirations…and shared it with the team. We really value input from inside the company as they are the people who know it best and should be able to take pride in displaying it.


Some of the key things that we were looking to bring into our creative were:

  • Bridging companies, communities & consumers.
  • Taking local action.
  • Being an inspiration for new business & big corporations.
  • Changing the way business acts and impact through collaboration
  • Using the impact of on-the-ground projects through social media and advertisements

The logo itself started from a sketch of what the three elements of GA’s processes are:

Incubate + Activate + Amplify

Looking at the drawing on paper, we felt there was something there…

Using these key elements, we created the logo using the arrows to create a “Modern Compass”, which was the way we saw GA positioning themselves: existing to help companies find their way towards sustinable & ethical business models:As we developed the concept we started to integrate more of the fantastic imagery that GA capture through their work. By elaborating on the use of arrows we were able to create some strong design elements and produce a clear brand direction.

We pushed the original GA blue into a greener shade to help provide a fresher look and something that would help to compliment the photography. The traditional compass inspired the red accent colour, the final colour also being taken from one of the images.

The final brand mark was designed to have a lot of flexibility with the ability to remove the arrows and integrate type through if necessary. Each instance still feels like a GA symbol, and provides you with options depending on what it is being applied to. As an example the more minimal versions work well overlayed onto a photograph or as an emblem on a t-shirt, where as the more formal ‘full’ version will appear on company documents.

The website became our largest test of the brand concept. We again wanted to bring the amazing imagery to the front and use it throughout the design.

GA is constantly helping people to write and tell their stories, and we wanted this to come across on the site.

The text areas are styled more along the lines of a traditional article layout as oppose to just blocks of text, with images laid out in the same fashion. It is a platform that can be used to share the GA story and the adventures of their clients.

It has been a pleasure to work on the Gone Adventurin’ brand and a fantastic experience collaborating with such an inspirational team. We are excited to continue our adventure with GA, building and executing the concept across all the different mediums. BRING IT ON!


~ Written by Mike & Mali from GRAMM Studios

Early concepts of logo application

As we developed the concept we started to integrate more of the fantastic imagery that GA capture through their work. By elaborating on the use of arrows we were able to create some strong design elements and produce a clear brand direction.

We pushed the original GA blue into a greener shade to help provide a fresher look and something that would help to compliment the photography. The traditional compass inspired the red accent colour, the final colour also being taken from one of the images.

The final brand mark was designed to have a lot of flexibility with the ability to remove the arrows and integrate type through if necessary. Each instance still feels like a GA symbol, and provides you with options depending on what it is being applied to. As an example the more minimal versions work well overlayed onto a photograph or as an emblem on a t-shirt, where as the more formal ‘full’ version will appear on company documents.

The web site became our largest test of the brand concept. We again wanted to bring the amazing imagery to the front and use it throughout the design. GA is constantly helping people to write and tell their stories, and we wanted this to come across on the site. The text areas are styled more along the lines of a traditional article layout as oppose to just blocks of text, with images laid out in the same fashion. It is a platform that can be used to share the GA story and the adventures of their clients.

It has been a pleasure to work on the Gone Adventurin brand and a fantastic experience collaborating with such an inspirational team. We are excited to continue our adventure with GA, building and executing the concept across all the different mediums.

Laura Allen
laura@goneadventurin.com

Firm believer that companies can unlock great business opportunities in tackling social and environmental challenges in their communities. Outside of the world of social business, Laura is an avid cyclist and rock-climber, and is passionate about topics such as the FutureOfFood (she co-founded a community farm in Singapore) and mindfulness.

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