21 Feb Consumer Goods Companies are Sitting on an Additional 2.5 Trillion Dollars of Value

Business and individuals alike are used to the linear model of “take, make, dispose”. This is illustrated by the enormous landfills we have, open dump sites and waste leakage into the ocean. While this may have been sustainable with an agrarian economy, the industrial revolution has ballooned our demand for resources and over stretched the Earth’s capacity. Today humanity uses the equivalent of 1.6 Earths to provide the resources we use and absorb our waste. And this amount is expected to double by 2050.

In addition, when primary materials run out, they… run out. This poses price risks globally that we are already seeing the effects of.  Price volatility for metals and agricultural output in the last decade was higher than any one decade in the 20th century. Waste generation rates in developing markets, particularly in Asia, are growing exponentially. Take Indonesia which currently generates a staggering 175,000 tonnes of material ‘waste’ every day (64 millions per year). The majority of these resources are just dumped into landfill. As incomes and consumption grows, the number can only get higher, fast.

Money down the drain

This outdated and inefficient linear model does not make economic sense for businesses – an estimated US$ 2.5 trillion (about 80% of the total value) of the global consumer goods sector is lost annually. A switch to a circular economy can save companies over US$1 trillion a year by 2025 if companies focus on supply chain, distribution and brand communications that increase recycling, reusing and remanufacturing.

For example, most plastic is used once and thrown away – the equivalent of US$80 to 120 billion is thrown away every year (about 95% of the value of of plastic packaging material) when it could be recycled.

Going Circular

Instead of “take, make, dispose”, the Circular Economy aims to keep materials in use for as long as possible. The image below illustrates the different ways in which organic materials (left side) and inorganic materials (right side) can be used sustainably. For example, in the case of a phone, we should prolong it’s use, reuse it, refurbish or repair it and finally, recycle it to extract raw materials for further manufacturing. The objective is to stop the material from entering the ecosystem (ie keep the materials out of landfill, dumps, or oceans) and instead keep it in circulation.

Ambitions of the New Plastics Economy. Source: New Plastics Economy

Outline of a new circular economy. Source: New Plastics Economy

This is not the reality we have right now with 86% of plastic and 85% of e-waste being lost after use, and nearly one third of all food produced being lost or wasted.


Today, plastics use an enormous 6% of the world’s oil production today and pose one of the biggest threats to the environment. As seen from the image below only 2% of all plastic produced is recycled “closed-loop” where the material used to make, say a bottle, ends up recycled into another bottle. Another 8% of plastics are downcycled into items like carpets, shirts and furniture. The majority (86%) is not recycled.

Plastic Flow. Source: New Plastics Economy

Plastic Flow. Source: New Plastics Economy

This doesn’t have to be the case, and Gone Adventurin has seen first hand how implementing a circular approach to plastic can help reduce environmental impact, help people come out of poverty, and make good business sense – as summarised by Gone Adventurin’s CEO, Ashwin, below.


Every year 27 million tonnes of electronic products are put on the market in Asia (nearly half the global amount!), and this number is growing by 29% each year. And while OECD countries have increasingly legislated for the proper collection and treatment of e-waste, most Asian countries are only now waking up the scale of the challenge. Add to this illegal transboundary movements of e-waste and we get “dumping grounds” due to waste from developed countries being shipped to developing countries for illegal and unsafe “backyard recycling”. Globally only 15.5% of e-waste (electronics) are recycled responsibly. Given that Asia is almost half of all electronic sales, it’s not surprising that Asia now generates the highest proportion of e-waste in the world.

This is particularly baffling, since most of the materials required to manufacture electronic gadgets are rare-earth metals which are in short supply and will soon run out  (see image below).

Heavy Metals: How Long will they Last? Source: New Scientist

Heavy Metals: How Long will they Last? Source: New Scientist

Luckily, new legislations are being enacted to ensure collection and proper resource recovery, and companies that manufacture these goods are starting to create take-back programs where consumers can return the waste. And it won’t be a moment too soon.

The beginning of change

All this wasted money isn’t going unnoticed – businesses are starting to realise the value in a circular economy where products are designed with the end in mind. Where they can be sorted, processed, converted to raw materials and used again for manufacturing. Rethinking supply chain practices and making recycling more accessible to consumers are two prongs of this approach.

Unilever’s “I want to be Recycled” is a good example – by educating and creating awareness amongst their consumers, they are able to drive higher recycling rates and work towards their goal of using 25% recycled plastic content in their packaging.

In Taiwan, used coffee grounds collected from Starbucks cafes are made into T-shirts, socks and soaps. Levi Strauss has also done the same, through in-store collection of old clothes and shoes from any brand, they get a steady supply of raw material that can then be transformed for other uses like insulation for buildings and even cushioning material.

In a collaboration with OpenIDEO, Coca-Cola crowdsourced ideas in 2014 on how recycling rates can be increased at home. From this came “How do I recycle this?” in 2015: an application where consumers can scan a product’s barcode & input their postcode to get up to date information on how to recycle an item.


And with the increasing trends of open innovation and collaboration, businesses are also tapping on startups to find solutions to drive the circular economy. “Looptworks” for example, repurposes leftover materials from premium goods manufacturers to make new products. In 2014, they partnered with Southwest Airlines to up-cycle its seat leather into soccer balls and bags. Another example is LanzaTech that “uses a patented microbe technology to convert carbon-rich wastes and residues into fuel and chemical products”. They have also partnered with Boeing to produce low carbon jet fuel from ethanol derived from this process.

The Case in Asia

In Asia, the challenge is two fold – on the one hand, consumers are not aware of the need to recycle and on the other, the infrastructure for waste (materials) collection and processing is nowhere close to achieving population coverage (for example in many developing markets only 60-70% of the population is served by formal waste collection services). Though the per capita waste is low, the sheer scale of our continent and the fact that 2/3rds of the world lives in Asia, makes this especially challenging and critical. In addition to redesigning products to be recyclable and awareness campaigns, infrastructure development and incentives are also needed.

The environmental and economic case for moving from a linear economy to a circular economy are not only practical, but are increasingly being demanded by consumers and governments around the world. While old habits die hard, global trends are driving businesses to rethink product design, supply chains, collection systems, consumer education, partnerships with governments and the waste management sector, etc.  The solutions exist today. What is needed is the management will and the desire to bring about change on a large scale.

Co-written by Nicholas Eng, Laura Allen, and Abishek Balasubramanian.

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07 Feb By 2100, there will be no rainforests left

You read that right. Current rates of deforestation will destroy all rainforests on earth in less than 100 years. In addition to the worldwide ecological disaster, this will also adversely affect the livelihoods of the 1.6 billion people who rely on forest resources. That’s 25% of the global population that will not be able to feed themselves, or have a roof over their heads. In the last five years alone, the Asia-Pacific region lost the equivalent of 10 million square metres of primary forest every year. Businesses across industries face an existential risk – apart from that depend directly on forest products like paper and timber, the FMCG sector is also vulnerable as they stand to have their supply chains disrupted.

Luckily, businesses are starting to lead by example in using our forests and land responsibly. In 2012, Kimberly-Clark became the first U.S. tissue maker that offered a range of products meeting the Forest Stewardship Council’s requirements of responsible sourcing. They’ve also set a goal to source 90% of all fibre from environmentally preferable sources like FSC-certified fibre and recycled fibre. We had a chance to speak with Randy Jusuf, Managing Director for ASEAN, where he shared with us the importance of balancing forest protection with profit.

“It is very important for us to be profitable.. but we want to do it responsibly”

Businesses stepping in for sustainable forest use

For those of us living in Singapore, the yearly haze crisis has made the subject of palm oil fairly commonplace. Illegal plantations and man-made fires in Indonesia and Malaysia has led to more CO2 being released into the atmosphere per day than the entire U.S. economy. The severity of the situation has led to some much needed change in business as usual.

To ensure responsible palm production, 100% of L’Oréal’s palm oil is certified through RSPO, a non profit organisation that developed a set of environmental and social criteria to minimise the negative impact of palm oil cultivation. L’Oréal has also started to map their entire supply chain since 2014 in order to ensure sustainable sourcing of all of their products.

forest fire

Being one of the largest users of wood in the retail sector, IKEA has also stepped up to improve their supply chains.

“We won’t be here as a business in 50 years if we don’t take care of the forests”

says, Malcolm Pruys, the Head of Sales at IKEA for Southeast Asia. Apart from working with WWF to combat illegal logging, their IWAY Forestry Standard sets clear requirements for all wood they use – including a ban on wood that has been illegally harvested from sources involved in forest-related social conflicts or High Conservation Value Forests. All suppliers must comply with the standard before they can start deliveries.

Startups reversing the deforestation trend

And it’s not just MNC’s, there are several innovative startups that have sprung up around the world to address the challenges faced by their local forest ecosystems.

To prevent illegal logging, Topher White transforms recycled cell-phones to become solar-powered listening devices that can detect chainsaw activity. His startup Rainforest Connection provides real-time data of illegal logging, and the information is shared to anyone around the world who can alert local communities or the authorities. Their work in Sumatra has helped reduce illegal logging activity.

Afforestt is a startup in India that found a way to turn urban areas to natural forests. By using the ‘Miyawaki technique’, they create natural forests that can grow in backyards and office spaces 10 times faster than traditional forests.


Image Credit: Afforestt

Like Afforestt, Groasis also allows for reforestation in unconventional areas by drastically reducing water use. Employing a biomimicry technology that uses 90% less water than drip irrigation, it saw the reforestation of over 2 billion hectares of wasteland.

Business are working to solve the source of the problem – unsustainable consumption, and startups are stepping in to reverse the trend and bring positive change to forest ecosystems around the world. And not a moment too soon, for it will take this combined effort from all stakeholders to match the scale of the challenge before us.

This article is part of our monthly series of insights to help leaders discover business value through a social and environmental purpose.

Download our latest 13-page report on FORESTS AND LAND in Asia.

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09 Dec How sustainable is your canned seafood brand?

In July 2016, Tesco – a major UK retailer decided to remove 20% of John West tuna from its shelves due to sustainability concerns.

This piqued my interest because John West as a brand takes a strong stand on sustainable fishing. So how did this incident happen and what can we as consumers learn from it?

John West branded canned tuna is manufactured by John West Foods – a UK-based seafood marketing company. The company has a Sustainability Promise and John West Europe says it does not source tuna from fishing vessels where catches have been carried out using destructive fishing methods such as Longline Fishing or Drift-net Fishing.



Both Long-line Fishing or Drift-net Fishing have negative impact on bycatch and cause harm to other marine species which can often get entangled or hurt in long lines and drift nets.

Here’s what Longline Fishing looks like:


Photo Courtesy: Australian Fisheries Management Authority

John West also claimed that 20% of all its tuna is caught using the Pole & Line methods – which means almost no bycatch of sharks, turtles and other larger marine animals.


Photo Courtesy: Australian Fisheries Management Authority

However, in October 2015 a Greenpeace report suggested that 98% of John West tuna was caught using Fish Aggregation Devices (FADs). FADs are floating objects that are designed and strategically placed to attract fish and in turn, can harm bycatch species.

The resulting pressure from the Greenpeace report, together with reviews of existing sustainable fishing policies, have led to not just Tesco but also other supermarkets to consider banning John West tuna from their shelves.

So what are some of the lessons that food brands can learn from this episode?

  1. Brands should carefully consider their Sustainability Promises before making them. John West’s sustainable tuna sourcing policy made in 2011 was commendable however the implementation of the policy has fallen short of expectations.
  1. Brands should engage with relevant NGOs and understand their benchmarks and measuring techniques. The 2015 Greenpeace report and John West’s own measurements show different percentages for tuna caught using the Pole & Line method
  1. Purchasing decisions of retailers such as supermarket chains have the power to influence sustainability practices of their suppliers by asking the right questions. Retailers have a huge role to play in contributing to sustainable food supply chains by taking a stand for sustainable practices and helping consumers make more informed choices

As a background to this, there are 7 species of oceanic tuna of major commercial importance: Three species of bluefin tuna and one each of albacore, bigeye, yellowfin and skipjack tuna.


Tunas species (from top): albacore, Atlantic bluefin, skipjack, yellowfin, bigeye

Popular local canned tuna brands such as those available in most Singapore supermarkets sell either Skipjack Tuna or Yellowfin Tuna. Based on the latest assessment in the Status of the World Fisheries for Tuna Report (2016), both these species have healthy spawning stocks and they are not overfished or endangered.

However according to the report less than 42% of the global catch of Yellowfin Tuna and Skipjack Tuna come from safe fishing methods. This means a majority of the fishing practices for catching these 2 types of tuna have unknown or negative impact on bycatch species. Specifically 35% of Yellowfin Tuna and 10% of Skipjack Tuna are caught using methods where impact on bycatch stocks is unknown.


While some brands of canned tuna in Southeast Asian markets have started to publish more information about their sustainability efforts on their websites, there is still a general lack of transparency and easily-accessible information for the consumer on the overall sustainability of the products – especially on the health of the tuna sources, fishing methods, bycatch impact, labour practices and what the certification labels on their tins, if any, really stand for.

Ms. Jacqui Dixon, associate consultant at shared-value based consultancy network Incite says, “Any company or brand sourcing seafood should know first and foremost where that fish originated. Policies and systems should be developed to trace all fish species to the ocean of origin and the vessel of catch. In-house expertise, combined with external support, should enable the teams doing the purchasing to understand the sustainability aspects impacting that fishery or production method.”

Certification programs such as those designed by Marine Stewardship Council are helping consumers become more aware about supply chain transparency of their favourite seafood brands. In a recent global study on behalf of MSC on attitudes towards seafood consumption, 72% of shoppers agreed that in order to save the oceans shoppers should only consume seafood from sustainable sources. More than 50% were willing to pay more for a certified sustainable seafood product.

However certification programs and labels have also come under criticism in the past for certifying fisheries despite evidence against their sustainability practices.

Despite these challenges certification programs and labels remain effective ways to enable consumers to make the right choices. WWF’s Sustainable Seafood Guide is also a wonderful resource to enable consumers to make the best seafood choices.

Ms. Dixon adds, “There are plenty of independent assessment tools, such as the Monterey Bay Aquarium Seafood Watch, Seafish RASS and FishSource that companies can use to do this. These assessment tools enable purchasing teams to understand bycatch management, gearing method impacts on habitat, harvest strategy, stock status, species vulnerability, fish mortality / exploitation rate and the importance of the species in the wider ecosystem. All of these criteria should form part of a company’s sourcing policy. Companies need to know where they get their fish from and what the issues are in relation to those fisheries. Asking the right questions with your suppliers is a good start.”

How else can companies and brands take a stand for sustainable seafood production and consumption? And how can consumers get involved and trust the certifications? Share your thoughts!

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27 Sep Fighting deforestation “one loo at a time”

There are about 3 trillion trees left on earth, which is about 400 trees per person. Seems like a lot, but what if we told you that since human civilisation, half of all trees have been cut down? How about the fact that 15 billion trees are lost each year?  If that does not scare you, perhaps the yearly haze that covers Singapore, Malaysia and Indonesia does. The haze we all loathe is a direct result of deforestation, where vegetation is cleared via the slash-and-burn method for resources like palm oil, paper and pulp.

27 thousand trees are cut down every day just to make toilet paper.  One man is on a mission to change that “one loo at a time”. David Ward is the founder and GM of NooTrees, a subsidiary of The FJ Benjamin Group in Singapore, and which uses bamboo instead of wood. We caught up with him earlier this month to chat about the company, the environment, and how alternative supply chains will increasingly become a key priority for businesses.

Green supply chains – a better alternative for the environment

Unlike wood from trees, bamboo is a much more efficient way of producing paper. “It takes 30 years to grow a tree, but it only takes three years for bamboo to reach maturity,” says David. In the same time frame, bamboo is able to produce 5 to 6 times more raw material than a tree.

The beauty of the bamboo plant also stems from the fact that it can be grown on degenerated land spaces, and does not require the grade A arable land that trees need to grow on. “We can then keep that grade A arable land free for animals, crops, and for mankind’s other uses,” he says.

With one amazing innovation, NooTrees checks off 3 out of the 17 United Nation’s goals for sustainable development!screen-shot-2016-09-20-at-12-32-07-pm

When asked why he began this journey into bamboo, David’s answer was simple. Such a product did not exist in the market.

“I knew the technology to create these things existed, so I decided to use my 25 years of experience building brands, and create a sustainable brand that could push Singapore’s image forward,” he says.

What you might not know about David is that he studied engineering before moving into building various world wide known brands. It re-affirmed our belief that engineering can be one of the most important professions creating and driving sustainable product innovations!

Alternative resources and supply chain management driving business

This technology to use bamboo as an alternative to wood and timber was started by the Chinese government in the 1980s, because the nation was facing a lack of timber. Turning this into a business opportunity, the bamboo export industry in China is now worth approximately $9 billion.


Also innovating for good business, is Caboo from Canada and Nimbus Eco out of the US. Both brands are using grassy fibers from bamboo and sugarcane instead of wood from trees. Like NooTrees, their bamboo is sourced from China, where 45% of bamboo globally is grown.

David’s plans for the future are to increase the brands bamboo product range. He now has bamboo-made facial tissues and wet wipes, on top of his toilet paper range, but where we feel NooTrees is going to make a bigger positive impact on the environment is its soon to be introduced bamboo core based diaper range called BumBams. This is particularly relevant because conventional diapers and sanitary napkins are some of the most difficult types of waste to manage – made mainly of plastic, hard to segregate, and hard to biodegrade. Diapers are the 3rd biggest contributor to landfills globally! With innovations like bamboo diapers, we could yet dig our way out of this sticky situation that our planet finds itself in.

supply chain

What sets NooTrees apart is not just the product itself, but also its packaging. Some toilet paper brands have plastic packaging that takes more than 200 years to decompose. It is ridiculous to think about how long it takes to use a roll of toilet paper, versus the time the plastic packaging takes to degenerate. NooTrees on the other hand uses an oxy-biodegradable packaging that takes only a remarkable three years to degenerate.

It is not just bamboo that companies are using to disrupt traditional supply chains. Ecovate is a company that uses mushroom not to cook your favourite fungus-based dishes, but to also create sustainable products that mimic the properties of wood and foam.

At the end of the day, supply chain disruption still relies much in consumers’ purchasing decisions. An online platform – Project Just, reviews brands of their supply chain ethics and sustainability, to help consumers make a more informed decision before they purchase a product.

We consume more and more products each year, and at current rates, the world’s supply of resources are dwindling rapidly. With a combination of innovations like NooTrees and their peers, as well as moving our industries into circular economies, we not only move towards net-zero impact societies but can drive thriving businesses by doing so!

This article is part of our monthly series of insights to help business leaders discover business value through a social and environmental purpose.

Download our latest 15-page report on SUPPLY CHAIN in Asia.

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07 Sep Sustainability in the flavour and fragrance industry

Interview with world-renowned perfumer, Serge Majoullier

Imagine a job that requires you to travel all over the world, discovering new flavours and exotic aromas from plants, flowers, fruits and anything else you can find within nature!

No, it’s not a dream — this is reality for internationally acclaimed perfumer Serge Majoullier.

Serge Majoullier showing to farmers in Nepal how to get an olfactive extraction from their raw materials

Serge’s main activities are to create perfumes and discover new flavours from raw materials that he discovers on adventures around the world.

“Nature is my main source of inspiration.”

Serge in front of the Eiffel Tower, Paris. ©Paula Miquelis

Serge was born in Grasse, in the South East of France where his company MANE is headquartered. After his studies of chemistry and economics, he started to work in the analysis and chromatography service at MANE, then for the department of essential oils and floral products before becoming a perfumer.

He became the Director of the fragrance department between 1995 and 2002, focusing his energy on creation, fragrances and research on new extraction methods and the development of new raw materials. Among his numerous creations: Prodigieux the perfume for NUXE; Elle l’aime from Lolita Lempicka; Karl by Karl Lagerfeld and Bonbon from Viktor & Rolf.

Elle l’aime by Lolita Lempicka; Bonbon by Viktor & Rolf; Eau prodigieuse by Nuxe; Karl by Karl Lagerfeld (from right to left)

We were lucky enough to interview him in Paris, in front of the Eiffel Tower about his purpose and his thoughts on sustainability & social impact within the Flavour and Fragrance industry.

1. Could you introduce yourself and your path to become a world renowned perfumer:

“Born and raised in Grasse, in the South of France, I started by studying chemistry, sciences and economy without knowing what I wanted to do really. My father was a perfumer but as a ‘rebel child’ I never thought of following my dad’s path. Also, this job was not really common. During my childhood, my dad would always teach me really interesting facts about fragrances and flavours which got me hooked later. Indeed, after my studies I started to work at MANE in the chromatography department (a technique that separates chemical elements). At that time, I was already really interested in discovering new flavours and fragrances like my father. So I changed my mind and listened to my dad’s advice. I thought that even if it did not work out for me that way, I could start working again in the chemistry departments.

To become a perfumer, there was no pre-defined training at the time but I was lucky to already be in the industry and to have been given support by my father. What interested me the most was to study raw materials that appeared at first as a unit product and to realise that each one of them is made of thousands and thousands of different molecules. I also wanted to learn the characteristics of each geographic regions and how they could impact raw materials, essential oils, flavours and fragrances.

Having said that, I did not become a perfumer in a day. Indeed, it takes years and years to become a good one! I started then by working on the analytical sides of projects, I was researching different parameters to source new raw materials (legalities, prices, best geographic regions to source the raw materials etc.) I then arrived in the fragrances department. My curiosity and MANE pushed me in that direction. To sum-up, I spent 1 year working on analytical aspects, then 5 years on raw / natural materials before heading to the fragrances department.”

2. What does it take to be a perfumer?

“My job as a perfumer or ‘nez’ (= nose in French) is split into two roles: to create flavours for the FMCG industry and fragrances for luxury and cosmetics brands and to source new raw materials that will be used in my creations. I started working at MANE in 1976 and I am still learning about fragrances and flavours. It takes years to start to know how to mix raw materials to make good blends. Not only you need to confront your senses to many raw materials before knowing how to mix them but you have to learn again what are the real flavours of some raw materials that you believed you knew from before.

Also, sometimes it could take 10 years to see one on the market. You have to test the smell, sort out legalities etc. and it takes a long time.

What’s more, it’s a really competitive job. There are only 120 real perfumers in the world. There 20 working for MANE in based mostly in Paris and New York. And we all are in competition to win contracts sent by brands we’re working with. We all start to work in the same brief and after, it’s a matter of understating the brief well, but also a matter of connections.”

©Paula Miquelis

3. How do your peers perceive you?

I love challenging myself and working on projects I do not know anything about at first.

“Obstinate, stubborn: To give you an example, I started building a house and I made everything: from the construction to the plumbing on my own, following online tutorials etc.

A bit crazy sometimes: you need to admit that building a house on your own without knowing anything is a bit bold…

Sportive: I love mountaineering, I climbed many high mounts such as the Mont Blanc (highest peak in Europe) in Switzerland.”

4. How do you see the future of sustainability in your industry?

“When we source raw materials from developing countries, our main objectives are to adapt our processes to the farmers’ habits in order to maintain their cultures and habits. We also aim at improving their daily lives by providing stable income from the purchase of the crop to contribute to their basic needs (such as water, social interactions etc.) and to become independent. To do so, we partner with NGOs and organisations on the ground that make the connections between our teams and the small farmers in order to ensure good quality products and sustainable value chains.

Besides, we developed GREEN MOTION™, an assessment method in order to measure how compliant with the principles of Green Chemistry our products are. The objective is to limit and to control the amount of chemicals we use in order to keep our fragrances and flavours green.

We hosted a conference on GREEN MOTION™ and a roundtable discussion on designing green fragrances during the 2016 World Perfumery Congress held in Miami from June 12th to 15th. We presented our Jungle Essence™ extraction method, and exhibited sustainably sourced raw materials.”

So can the fragrance industry become more sustainable?

Companies working in the fragrance and flavor industry such as Givaudan or IFF) have tremendous ways to use their business as a force for good: implementing sustainable value chains, using chemicals that are safe for the environment, educating and working with the communities in the regions they are sourcing their raw materials etc.

As a top leader in the fragrance industry, MANE is very proactive in making their operations more sustainable. For instance, they have committed to 1.sustainably source their raw materials and to develop chemical processes that are safe for the environment thanks to their 2. GREEN MOTION tool and app they developed >>

1. They recently showcased sustainably sourced raw materials derived from their focus on developing conscious sourcing partnerships, an initiative tagged ‘GIVING SOUL TO SCENTS’ at their WPC stand. With our help, they staged their first project in Nepal to help remote pepper farmers to get a more sustainable living. These farmers grow a very unique species of pepper called Timur that has never been used in the fragrance industry before. This project has created an entire market for this product and has helped the economy of the country to grow. Below is one of the videos we created to document the work of MANE with the pepper farmers in Nepal, featuring Serge Majoullier.

2. Besides conscious sourcing, MANE has developed an electronic environmental assessment tool — GREEN MOTION™ — ‘to assess ingredients or fragrance compounds’ environmental impact according to the twelve principles of green chemistry, on a 0 to 100 scale. The GREEN MOTION™ tool can be used by different companies from various industries: pharmaceutical, fine chemistry, natural products, biotechnology etc. The process is very simple, it provides in less than 30 minutes a measure of the impacts on the environment of the raw material.

Video that we made for MANE to document their activities in Nepal

The fragrance industry widely developed during the course of the 20th century at a time of significant improvements in chemistry. Back then, we did not know how to measure our impacts on the environment. Making safe products for was not a priority. But the world has changed, we know that if continue to do business the same way as generations ago, our planet will not survive.

The fragrance industry has started to take these parameters into consideration by building conscious value chains, working hands-in-hands with the communities around their plantations, measuring their impacts on the environment through innovative tools, using safer chemicals, helping to repair roads for farmers etc. BUT there are still many progresses that can be done. Let’s make the 21st century, the era of significant improvements in CONSCIOUS & SUSTAINABLE chemistry and sourcing.

Article written by Paula Miquelis, Project Manager Gone Adventurin’

Photos credits: @Jacqui_Hocking and Paula Miquelis

Special thanks to MANE for being an inspiring and leading fragrance company and for letting us use the photos.

Relatives of Nepalese pepper Farmers who work with MANE. ©Paula Miquelis
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